Monday, May 18, 2015

OptiSource Introduces Polarized MiniShades™

OptiSource has launched a new brand of polarized wayfarer style sunglasses for children ages 0 to 7+. These super cute Rx-able sunglasses offer 100% UV protection to young eyes and are made with a virtually indestructible rubber frame material and hinge design. Polarized Minishades also come with an unbeatable “Hide n’ Seek” Loss &Damage warranty: at any point should the child scratch the lenses, lose, or damage their MiniShades, the manufacturer will send a one-time replacement pair for free (plus $7.99 processing fee).  Each pair of MiniShades sells for $19.99 retail. The 22-piece counter top display is fun, compact, and highlights the unique benefits and replacement warranty.  

“Children’s eyewear and sunwear represents two profitable growth categories for many of our customers” states Daryl Squicciarini, president of OptiSource. “With MiniShades, children are getting the same polarized protection that adults prefer for enhanced sun protection, in a shape and material that makes them both fashionable and comfortable to wear”.


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